CreativeBulbWilliamHast.jpg
 

solving problems and enhancing opportunities using creative thinking and digital expertise*

 

*and occasionally traditional marketing expertise.

 

digital driven but traditionally principled

 

For over 12 years our talented team has worked with brands big and small.

Digital is our backbone, creativity our beating heart.

We have worked across the UK, Europe, America and the wider APAC region - bringing a wealth of experience to Australian marketing and advertising.

We believe in the power of words, the beauty of imagery, social media mobility, one-to-one and one-to-many connection, great experience, positive influence, modern technology, big data, small data, and always turning exposure into measurable results.


Just Cuts challenged us with the task of attracting more men into their salons. With over 150 salons in Australia, the largest footprint of any hairdressing chain, Just Cuts is a well known and loved Australian brand.
Using Just Cuts two recently appointed brand ambassadors, Beau Ryan and Jordan Roughead - we crafted a campaign and incentivised the males of Australia to visit their local Just Cuts salon.

During the 6-week campaign the overall Just Cuts customer base was skewed to 60% males over 40% females.

  • Campaign ideation and strategy
  • Photoshoot production
  • Content and design across web, social media and POS
  • Microsite design and development
  • Facebook advertising
  • Display advertising
  • Blogger engagements
  • Competition management

What happens when you mix sport, one of Australia's biggest automotive companies and Twitter? We worked with Toyota via their media agency to achieve brand engagement at record breaking levels.

Working through a media agency, alongside supporting agencies - we implemented, managed and optimised an 18 week Twitter advertising campaign aimed at engaging AFL fans.

Overall engagement was over 3.5 times higher than Twitter's national benchmark.

  • Campaign strategy support
  • Budget settings and pacing management
  • Ongoing recommendations for creative
  • Daily optimisation and reporting

As part of an ongoing relationship with d'Albora Marinas, we create content, visuals as well as setup and manage email communications to prospect and current clients.


Split across 8 variants, location and contact status - each EDM is relevant to the local area and interests of the individual. This is achieved using ExactTarget with custom database integration.

 

  • Content development
  • Image sourcing and creation
  • Segmentation
  • Setup, send and reporting

 

blogging

Getting in touch

Your Name *
Your Name

You can email - contact@williamhast.com.au

You can call - 02 9962 9115

You can fill out the contact form. 


WILLIAM HAST PTY. LTD.